February 10, 2010

Who Comes Up With The Seasons Trends??

Have you ever wondered who picks the trends each season? Sometimes they are a little too wild and crazy for most of us 'real life' ladies. I seem to go for the modified version of the seasons trends for my every day life, and still I may seem a little far out. Or at least that's what I've been told. It's not hard to seem a little far out or off beat when you live in Maine and the 'normal' fashion statement consists of a pair of Dansko clogs, corduroys, a turtleneck sweater, and a Thinsulate jacket. So getting back to the subject at hand, who really does pick out what the trends are going to be each season? I had posted a poll a few weeks ago to see if anyone knew the answer to this question. As it turns out, half of you thought that magazine editors and writers picked out what was going to be hot. The other half of you thought that the people like you and I pick out what is going to be the trends. Well, half of you got it right! In doing a little research it turns out that it truly is us who choose the trends per season. Marketing researchers are watching us to see what styles we gravitate to. Then fashion designers use the stats to design what we will be most likely to purchase in the following season. Let's face it, it all boils down to making $$$$$. This is not always the case though. Designers like to be creative, so they will come out with something very innovative and different and we (meaning the beautiful people who attend fashion shows, and fashion magazine editors-they are part of the beautiful people:-), will either love it or hate it. When fashion magazines say that they are in love with a trend it make us want to buy it! So we are very much influenced by their 1st hand expertise. But it really boils down to us, the shopaholics of the universe! We are the ones who pick 'em.

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